As a former food and drink editor, I've had my fair share of decadent meals...
While reporting about and critiquing Singapore's food and drink scene, I've seen many restaurants come and go; analysing what works – and what doesn't – has become second nature to me.
I cut my teeth in London, UK; one of my first jobs was to write reviews and do photography for a book on top London food and tourist establishments by Londontown.com.
I then became an anonymous restaurant critic for ViewLondon; a correspondent and consultant for food and travel guide, Mappetite; and writer, researcher and coordinator for the Local Food Heroes campaign at UKTV Food.
Throughout my food writing career, my experiences in the kitchen as a cook, and as former assistant to acclaimed food photographer, Jason Lowe, served me well.
With editor-ships at Time Out Singapore and HungryGoWhere (Singapore's biggest food and drink website) tucked under my belt, I've expanded into travel and sustainability journalism, as well as content strategy.
As content strategist, I've worked with companies such as The Working Capitol, American Express, Singapore Tourism Board, Standard Chartered Bank and Singapore Airlines. My background affords me a unique point of view and insights that has led me to be the award-winning strategist I am today.